The ROC Shares

Stories of Hope

Father and daughter smiling

Young girl looking worried
Play Therapy

Mother with two young children sitting on steps
Care Coordination

Serving Our Community

Rural Poverty in Western New York

There are over 40,000 people in poverty in the southern WNY zip codes we serve. Rural poverty is called the invisible poverty because it is hidden and dispersed across a wide geographic area, making it difficult to provide services. The ROC is here to fill that service gap.

What We Do

The Rural Outreach Center

The ROC’s mission is to break the cycle of rural poverty by accompanying people towards self-sufficiency. We assist, empower, and elevate.


The ROC's compassionate team of licensed mental health clinicians offers support to people going through a wide variety of challenges in order to help them learn new ways to cope, heal, and thrive.

Play Therapy

Play Therapy

The ROC offers play therapy to children who have a variety of mental health challenges, behavioral problems, complex family issues, and histories of trauma as a way to help them heal, grow, and succeed.

Care Coordination

Care Coordination

The ROC's care coordinators work collaboratively with Participants and team members to provide the best possible resources to ensure Participants are successful in reaching self-sufficiency.

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